No matter how attractive your eCommerce web design is, you will still need a landing page to increase the conversions to your online store. This is because you need to show your users a targeted page where they can view relevant but limited information & products and buy them without any distractions.
Although designing landing pages is not rocket science but often web designers lose sight of building a landing page.
To design a conversion-oriented landing page, one needs to think from the user’s perspective. In this blog post, we have shared 7 tips to design a landing page that can help you to increase your conversions.
#1 Catchy yet the relevant headline
Generally landing pages are associated with search marketing campaigns which means the landing pages appear on the search of specific keywords. There while designing a landing page, you must make sure to have the search-relevant headline on the top of your landing page otherwise users may consider your page irrelevant to their search query. At the same time, try to make the title of your page catchy so that it grabs the attention of your users as well.
A call-to-action is an important element of any landing page because it helps users to take an action for eg Buy Now, Send Enquiry, Contact Us, Subscribe Now, etc. It is, therefore, very important to highlight call-to-action elements on a landing page so that the users do not need to look around in order to take an action.
At the same time, it’s advisable to include a sense of urgency with call-to-action elements so that the users should be encouraged to take the action immediately. The sense of urgency could be used like the offer ends soon,2 days left,4 hours left, etc.
#3 Visibility of text
There have been many cases where the landing page designs & graphics are awesome but the text used to display the information is not clear enough. The best way to overcome this challenge is to use default web fonts with appropriate font size & line height and consider using numbered lists and bullet points when possible. This rule applies especially to the products description displayed on your eCommerce landing page.
No matter how attractive your landing page is and how well you have written and formatted the texts if you make grammar or spelling mistakes, the whole effort could be in vain. Therefore, before launching your landing page to the public, you must make sure to proofread the texts carefully. After all, you will be spending your marketing dollars on your campaigns and you would not like them to be wasted because of these minor mistakes.
#5 User-friendly forms
If your objective to build a landing page is to gather users’ details through a form, then you must make sure that the form is pretty user-friendly and at the same time, it should ask for brief information from the users. If you ask your users to fill out lengthy forms, not all of them would be interested to spend time and fill the form.
Try to have a maximum of 5-7 fields or even if you have to include lengthy forms anyhow, then you can display them in several steps so that in the first step you can have at least their email ID and phone number. Just in case they quit your webpage without filling in the complete information, you can contact them & help them to complete the details.
#6 Align with your website
Although the purpose of building a landing page is to increase conversions by showing them a different design/page other than the regular website however you must make sure that the color and overall look & feel of your landing page must be aligned with your website.
Just in case, the users wish to visit your main website to view more about you, they shouldn’t be surprised to see a different website. Therefore, you must instruct your web designer to follow the same style for the landing page as your other web pages have.
#7 Don’t forget to include social channels
When you get traffic to your landing page, you can tap the potential of those users through the power of social media. Even if they don’t want to fill out the form or buy any product/service from you, they can definitely visit your Facebook or Twitter page and like your page to get regular product updates in the future. Therefore, always make sure to include social media sharing widgets on your landing pages.
We hope the above tips and advice will help you to increase the conversions of your eCommerce website manifold.