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When is the right time to redesign a website?

What is website redesign?

A website redesign is when you change the look, feel, and/or functionality of your website. A redesign can be as simple as updating the color scheme or adding a new feature. It is important to redesign your website periodically to keep it looking fresh and up-to-date. 

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Redesigning your website can also help you attract new visitors and improve your search engine ranking. Some other benefits of a website redesign include increased sales, improved customer retention, and higher brand awareness.

Why website redesign is important?

It’s important to redesign websites on a regular basis in order to keep them looking fresh, relevant, and engaging for users. There are many benefits to redesigning a website, including improved user experience, increased traffic and conversions, better search engine optimization (SEO), and more.

Is website redesign the same as website revamp?

Well, both website redesign and revamp are almost the same but with a major difference. In a website redesign, the whole design and concept of the website are changed while in the case of a website revamp, a website developer would just improve the structure or colors or UE elements of the website. 

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In simple words, a website revamp is less time-consuming and a website redesign takes more time and money to do.

Website revamp is done to enhance the design and performance of the website. But website redesign is done to change the look of the website completely.

You may want to revamp your website for improving the conversions and SEO score of your website but you may need a website redesign to overhaul your brand.

What are the benefits of a website redesign?

Below are some of the major benefits that you get when you revamp your website:

  • You get a fresh design for your website.
  • You get better security with the latest technologies.
  • You get a responsive (mobile-friendly) design for your website.
  • The chances of high SEO rankings become higher.
  • The chances of getting more conversions also become higher.

Recommended post: 6 Benefits that your website redesign can bring for you

When is the right time to redesign a website?

Below are some of the prominent indicators that suggest a website redesign:

#1 Your website design is outdated

An outdated website design is a clear signal that it’s time for a redesign. If your website looks like it was made a few years ago, it’s probably time to give it a facelift. A fresh, modern design will make your site look more professional and trustworthy. Plus, a new design can help you attract more visitors and convert more leads into customers.

What could be the consequences of not updating the website design?

  • Your website may face slow loading issues.
  • The user experience of your website may get affected.
  • The bounce rate of your website could go high because of the ugly design of your website.
  • There could be low or no conversions from your website.
  • You may be redirecting your potential customers to your competitors, unknowingly & unwillingly.
  • Your website design may not support the latest versions of modern browsers.
  • Your website may not be mobile-responsive anymore.

So if your website is starting to look a little dated, don’t wait any longer – hire a website developer or a Singapore web design company today!

#2 It’s difficult to navigate your website

If you find that users are struggling to navigate your website, it may be time to consider a redesign. Poor navigation can lead to frustration and ultimately cause users to give up on trying to use your site. 

By redesigning your website with a focus on user-friendliness, you can ensure that visitors have a positive experience and are able to easily find the information they need.

How can a website with poor navigation affect your business:

  • The SEO rankings of your website could be affected, resulting in less traffic to your website. Less traffic means low or no business from the website.
  • Your website users may find it difficult to browse through your website. This could be frustrating for them. Forcing them to quit.
  • If you are running an eCommerce business, nothing can hurt you more than poor navigation. Poor navigation is the #1 reason for low or no sales in an eCommerce store.

Does your website also have poor navigation? Consult your website developer today and get your website redesigned.

#3 Low search engine rankings

If your website is not ranking as high as you would like in search engine results, it may be time to consider a redesign. 

A well-designed website with logical navigation, fresh content, and SEO-friendly architecture stands a better chance of achieving higher search engine rankings. By taking the time to improve your website, you can improve your chances of success in the online world.

Below are some of the ways in which a website redesign can boost SEO rankings:

  • The enhanced user experience can further lead to a low bounce rate and higher SEO rankings.
  • The clean architecture of your website can invite search engine bots to index your website.
  • The freshly written content posted on a redesigned website will also help the website to achieve higher rankings on search engines.
  • If you will hire a professional website developer to redesign your site, they will also take care of some of the on-page SEO factors such as an XML sitemap, robots.txt file, header tags, anchor tags, and so on.

So what are you waiting for? Hire a website developer or website design company in Singapore and redesign your website for better SEO rankings.

#4 Low conversions & high bounce rate

If your website isn’t getting the conversions you want, it may be time to redesign. A well-designed website can help increase your conversion rate by making it easier for visitors to find the information they need and take the actions you want them to take. 

When redesigning your website, be sure to keep your audience and goals in mind to create a site that will help you achieve your business objectives.

How will website redesign help you to get more conversions?

  • With the latest & updated technologies used to redesign your website, the performance of your site will be improved, and as a result, it will also enhance the user experience of your website.
  • When your new website is built with a responsive design, it will start attracting more mobile users. As a result, you will get more leads, conversions, and sales.
  • The website’s design is the most important element that grabs the attention of users. When your developer redesigns your website with an attractive design, it will be more likely for the new users to stay longer on your website. The longer they stay on your website, the higher will be the chances that they will do business with you.

If you are also not getting enough conversions from your website, hire a professional website developer to redesign your site.

#5 When your existing CMS sucks

A Content Management System (CMS) is a software application that allows users to create, edit, and manage digital content. A CMS provides a central repository for all your website content, making it easy to keep track of and update your site. Having a bad CMS can negatively affect your website in several ways.

A poorly designed CMS can make your site difficult to navigate and use, which can frustrate visitors and lead them to leave. A CMS that is not properly updated can also leave your site vulnerable to security exploits and malware attacks. 

In addition, a bad CMS can make it difficult for you to make changes to your site or add new content, which can hamper your ability to keep your site fresh and up-to-date.

Which CMS is the best?

There is no best or worst CMS. It all depends on your technical skills and website requirements. However, WordPress is considered the best & user-friendly CMS to create websites.

Why WordPress

  • Ease of use
  • SEO-friendly
  • Scalability
  • Easy availability of website developers to hire
  • Availability of affordable themes
  • Availability of affordable plugins

Recommended post: 5 Major reasons to use WordPress for affordable website design

So, if your website’s CMS is not performing well, hire a WordPress developer now to redesign your website.

Looking for a website redesign? Contact us!