What is responsive web design & why its important for websites, especially ecommerce websites?
In the year 2017, its nothing new or fancy when we talk about responsive web design. If you have been running an ecommerce website for quite sometime already, we bet you know what we are talking about.
For those who don’t know what exactly is a responsive web design, here is its brief definition by w3schools.com:
“Responsive Web Design makes your web page look good on all devices (desktops, tablets, and phones).”
What does that mean?
It simply means that a responsive web design helps your website renders all the webpages according to the resolution & size of different desktops and smart devices like tablets and mobile phones.
Why responsive web design is important, especially for ecommerce websites?
In this blog post, we will be sharing 5 major reasons of having an ecommerce store with responsive web design.
#1 Responsive web design helps in SEO
Yes, its true that ecommerce websites that have responsive web design have higher chances of getting ranked on search engines like Google. Especially when Google has announced publicly that they will prefer responsive websites over non-responsive ones when it comes to ranking them on search result pages.
How to check whether your website is responsive or not?
Ok, no problem. You may check responsiveness of your website in few minutes.
Just open this link ‘Mobile Friendly Test‘ and enter your website link. It will show you the results along with the conclusion whether your website is responsive or not.
#2 Responsive web design helps in conversions
An ecommerce website that has responsive web design gets more conversions & sales as compared to those which are not responsive.
The mobile users who browser ecommerce websites on their smart phones get closer look of every product and the call to action buttons like ‘Buy Now’ or ‘Add to Cart’. Apparently clear focus on call to action elements help the websites to get more conversions and sales.
How your ecommerce web developer can help you?
Ok, if you find that your website is not responsive, you can hire a web developer who can help to work on the responsiveness of your website by making changes in the css files of your website.
The good news is that for making a website responsive, a web developer can quote you as low as $1000 (depending upon the complexity involved and size of your website).
#3 Responsive web design caters for social media users needs
Two facts we would like to mention here. First, the majority of traffic all the websites have these days come from social media and secondly most of the social media audience use their smart devices to browse social media platforms.
This fact gives clear indication that the websites that are responsive are well equipped to cater the social media users.
#4 Responsive web design caters for wider range of internet users
As we all know that most of the internet users who browse the websites to find out some information, products or services use their smart devices like mobile. Having a responsive website ensures that it will serve all kinds of users (PC, mobiles or tablets).
Having said above, if you don’t have a responsive ecommerce website, it will definitely affect your sales because you will lose most of the users who come to your website using their mobiles.
#5 Responsive web design helps in improving users experience
If you have been reading this blog post from the beginning, by now you must have learned that most of the benefits of a responsive web design are for the users.
Therefore, its pretty much clear that a responsive website definitely enhances the users experience be it in the form of prominent calls to action or clearly visible product images.
#6 Responsive web design saves money
Before responsive web design was introduced, webmasters used to hire web developers to design two different websites for the same domain. One for PC and the other one for mobiles. Needless to mention, the cost to develop a websites with two different display resolution was almost double of what we can get now for a responsive website.
With the introduction of responsive web design, the cost to develop a website that can serve both PC & mobile users has become much cheaper.