Before we talk about the essential qualities that your landing page must have, let’s see what exactly is a landing page and why you actually need a landing page.
What’s a landing page?
A landing page is a single web page, typically with a unique URL, that’s designed to attract traffic from search engines. A landing page typically shows a form that users fill out that leads to a sales page.
Why do you need a landing page?
- The landing page is the first impression that someone has when they come to your site. It has to be fast to load and it has to be responsive so that mobile users can see it.
- The landing page is the most important part of the conversion funnel.
- It’s where all the hard work of your marketing funnel comes to fruition. It’s where you sell the visitor on your brand and your product.
- A landing page is an important tool in the marketing world and is designed to give your visitors a specific call to action.
- Landing pages are used to sell a product or service, get people to sign up for an email list, or even just get people to download an eBook for free.
- Landing pages are essential for driving traffic to your website and driving sales.
Now that you know how important a landing page could be for your marketing campaigns, you must always ensure that you hire an experienced Singapore web designer or web design company in Singapore that can build a professional & profitable landing page for you.
Here are some of the important features that your landing page design must have.
#1 Responsive design
Your landing page must be responsive and quick-to-load.
Make sure your landing page is fully optimized & compatible with all types of modern devices such as movies, tablets, etc.
It’s critical that your landing page is fully responsive and does not give your customers an error message or a blank screen when they access your page from a mobile device.
If people cannot access your landing page from their phones, then you’re automatically losing out on a huge potential customer base.
Takeaway: Check the responsiveness of your landing page before you invest your money in advertising & marketing your business.
Hire a Singapore web design company to create a responsive landing page for your marketing campaign.
Recommended post: What are the benefits of a responsive website design?
#2 Loading speed
You want it to be easy for visitors to find what they’re looking for, and you want it to load as quickly as possible because that will help you keep your visitors engaged and on your site longer.
If it takes too long to load, people will leave, and if it’s not responsive enough, they’ll leave before they even get a chance to see your offer.
Use tools to test your landing page speed, like Google PageSpeed Insights or GTMetrix.
This will help you identify and improve the speed of the elements that are slowing down your page.
Takeaway: Keep testing your landing page’s loading speed and get your web designer to fix it if it’s too slow.
#3 Short forms
People hate filling out forms, and they especially hate filling out forms on landing pages.
Your landing page should have a short form that’s clear about what information you’re collecting, and nothing else. There should be no navigation or CTAs on the page to distract people from filling out the form.
The landing page that includes forms must be as short as possible.
The fewer fields the user has to fill out, the more likely they are to sign up.
So, you must instruct your website developer to ensure that all the forms on your landing page are short & simple.
It’s also important to keep the page clean and simple. The last thing you want is for your users to get distracted by links and buttons to other pages.
Takeaway: Ask only those details from your users that are necessary to make a quotation or sell your products or services.
#4 CTA (Call-to-action)
Landing pages are all about action.
They’re supposed to tell visitors exactly what action you want them to take. That’s why it’s crucial that every landing page has a clear call to action.
When people land on the page, they should be able to tell right away what you want them to do. This could be subscribing to your newsletter, buying a product, or clicking through to read a blog post.
If you want to make the most out of your landing page, you need to have a clear call-to-action (CTA).
The whole point of creating a landing page is to drive people to take action, so make sure you’re making it as easy as possible for people to take that action.
Takeaway: Make sure that your web developer has placed the required call-to-action (CTAs) appropriately on your landing pages.
You have less than a few seconds to get a user to sign up for your email list, and you want to do everything possible to make that process as quick and easy as possible.
You want to remove everything that doesn’t help your user complete the goal of signing up for your email list.
While your web designer might be tempted to cram as much information onto your landing page as possible.
When it comes to landing page web design, less is more.
Takeaway: Your landing page design must be simple, clean, clutter-free, yet elegant.
Hire a web design company in Singapore to build a professional landing page.