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Bidding Explained in Facebook Advertising

There are several types of options available (as of the date of writing this blog) for bidding in Facebook advertising. In this blog, we are going to talk about them in detail.

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#1 Link Clicks to Website/Pay Per Impressions

In this case, Facebook will show your ads to the users who are likely to click your ads based on their past behavior and interests. This option is generally good if you want maximum exposure to the targeted audience.

#2 Link Clicks to Website/Pay Per Click

If you choose this option, Facebook will show your ads to the users who are likely to click on your ads similar to the first option however this time you will be charged per click and not per impression. This option is good for businesses that have a low budget to spend on advertising and who are ready to compromise on the maximum user reach as well.

#3 Daily Unique Reach

In this case, your ads will be shown to a user only once a day. This option is for you if you are running lots of ad sets because all of your ads could be reached by a user with different content. This option is very good for advertisers who run their ads in the long run and those who want to target a pre-defined audience (such as a custom audience).

#4 Impressions

This method is very straightforward. In this case, your ads will be shown to the users as many times as possible. A single user can see the same ad of your business multiple times and you will be charged per thousand impressions (CPM). This is an ideal option for businesses that have a high budget to spend and want maximum awareness of their products or services among targeted users.