What if even after investing your hard earned money, you don’t get desired results from your ecommerce website?
Nothing can be worse than this.
What could be the most important areas of an ecommerce website that must be taken care of?
In this blog post, we will be sharing few important areas of an ecommerce website that need to be nurtured well in order to run a successful ecommerce business.
#1 The design of your ecommerce website
When we talk about the success of any ecommerce website, it’s design comes first to our mind.
Simply because we know about any ecommerce website only through its visual only, not the people behind it.
Given this scenario, isn’t it important to take care of your ecommerce website design so well that it almost flatters everyone who happen to land on your website?
5 Ways to have an impressive ecommerce website design:
a) Use eye soothing colors
b) Keep your ecommerce website easy to navigate
c) Use high quality images
d) Use appropriate line height and spacing
e) Use clean & non-cluttered design
#2 The shopping cart process
Ok, let’s assume that your ecommerce website design is probably the best in the world. It really grabs all the attention of users.
How to really keep your users busy in shopping cart process?
Well, here are 5 tips to get users engaged in shopping:
a) Prominent ‘Add to Cart’ buttons
b) Major benefits of your products
c) High quality images
d) Show related products (up-selling)
e) Show product reviews
#3 The checkout process
By following above design enhancement & shopping cart tips, you may be able to encourage your potential buyers to add a few products in their basket.
But what next?
Yes, you must ensure that the entire checkout process is flawless and intuitive. In other words, your users must be able to checkout seamlessly. If they can’t, you get more abandoned orders than completed orders.
How can you improve your checkout process.
Here are but a few tips to optimize the checkout process of your ecommerce website:
a) Don’t ask too much of information
b) Allow guest checkouts
c) Make sure that there are no hidden charges that appear all of a sudden
d) Show security seals throughout the checkout process
e) Inform your users about the estimated time to fill the checkout information
#4 The trust factor of your ecommerce website
The ultimate goal of development of any ecommerce website is to let users buy their desired products.
What if your potential buyers are interested to buy products from you but are not comfortable paying on your website because of the security reasons.
If they don’t see enough security checkpoints on your online store, they may be hesitant to buy from you.
How to gain trust of your website users?
Well, there are a few ways through which you can secure your customers trust.
a) Make sure that each page of your website runs using secure sockets layer (SSL).
b) Make sure that you include security seals like Verisign etc.
c) Mention customer support details everywhere so that your buyers find you reachable.
d) Do not forget to specify return policy on your website so that your customers know that you’re good in after-sales support too.
#5 The loading speed of your ecommerce website
Given that your ecommerce web design looks good and your website has all the good qualities for checkout and entire shopping cart process, if your website loading speed is slow, then there are chances that you may lose many of your potential customers.
In this age of 4G and 5G, nobody has the patience to wait for a website to load and show up the products so that they can buy them. Unless you sell some unique product, no body is going to wait for your website to load fully.
What is an ideal loading speed of a website?
Well, the answer is ‘the faster, the better’. Still, various studies show that a website that takes more than 6 seconds to load completely has higher chances of losing its potential customers.
How to monitor and fix the website loading speed?
a. There are several free tools like http://tools.pingdom.com that helps you to check the loading speed of your website.
b. If you notice and analyse that your website loads too slow, then you must hire a web developer who could help you to optimize the loading speed by taking few actions like minimizing HTTP Requests, reducing server response time, enabling compression, enabling browser caching, minifying resources and optimizing images.
#6 Your Ecommerce website CMS
If you are thinking why the heck a CMS can be responsible for an ecommerce website’s success, think about it again.
A nice and easy-to-use CMS like WordPress can help webmasters to manage the content of their website themselves.
Technically, its not just about content. An ideal CMS software helps website owners to install and use great plugins/modules for the better performance of their websites.
You can simply do it yourself either by using the existing plugins on your website or even by installing the new ones. Its really as easy as that.
When you don’t have to rely on your web developers or designers, it becomes quite easier to update your website as and when require which fasten the whole process and your chances of getting success becomes higher too.
#7 Responsive version of your ecommerce website
We’ve approached the year 2018 already and in this age, its really very hard to think about a website that’s not responsive. Sadly, we can still see thousands of ecommerce websites that are not responsive yet.
How responsiveness of an ecommerce website can affect its success.
Here are but major reasons for an ecommerce website to have a responsive design:
a. A responsive website is SEO-friendly. How? Search engines like Google have publicly announced that they would prefer to rank those websites on top positions of search engines that have responsive web design.
b. A responsive ecommerce website is not only SEO-friendly. But its user-friendly too. A responsive design makes it much easier for its users to browse the products easily using their smart devices and go through the checkout process in a seamless way.